Post by mdsaikwat03 on Feb 17, 2024 4:47:43 GMT -5
Last year, the average tenure of chief marketing officers (CMOs) hit its lowest point in over a decade: three years and four months. Meanwhile, the average tenure of other C-suite executives reached an all-time high of six years and eight months. Why? Maybe it’s because marketing moves fast, or because it’s hard to find the right fit. Maybe the pandemic made it harder to onboard first-time executives successfully. Whatever the reason, the industry has reached an inflection point. Full-time CMOs no longer offer companies long-term leadership, but it still costs major time and money to recruit them. They’re turning into a lose-lose proposition. Fractional CMOs, on the other hand, look more and more like the future.
These on-demand executives make sense in today’s gig growing economy. They’re latestdatabase.com quick to hire, and they work only as many hours as you need them to — which makes them a great fit for startups and small businesses worried about their bottom lines. They also fit neatly into tomorrow’s gig economy. Fractional CMOs can slot neatly into leadership and strategy roles on what Not Boring’s Packy McCormick has termed “liquid super teams.” a specific project (or marketing initiative), and disband once it’s done. McCormick argues that they “can be a superior alternative to full-time employment for people who want to retain optionality, flexibility, and individualism while leveraging the benefits of an expanded network, specialization, and community.
” Liquid super teams “can be a superior alternative to full-time employment for people who want to retain optionality, flexibility, and individualism while leveraging the benefits of an expanded network, specialization, and community.” That describes a lot of senior marketing professionals — so liquid super teams could be the future of the marketing function. But when’s the right time to hire a future-proof C-suite executive? And how should you go about it? We asked three of our expert fractional CMOs to share their trade secrets. The experts: Ellen Roggemann, founder of the consulting agency Ro+Co. and fractional CMO at Levain Bakery Adam Bridegan, co-founder at Made In and former CMO of Rhone Jonathan Levine, current fractional CMO and startup advisor, and former full-time CMO of Hedley & Bennett Why it’s worth investing in a fractional CMO “I think a lot of startups and emerging brands… don't need a CMO,” said Levine.
These on-demand executives make sense in today’s gig growing economy. They’re latestdatabase.com quick to hire, and they work only as many hours as you need them to — which makes them a great fit for startups and small businesses worried about their bottom lines. They also fit neatly into tomorrow’s gig economy. Fractional CMOs can slot neatly into leadership and strategy roles on what Not Boring’s Packy McCormick has termed “liquid super teams.” a specific project (or marketing initiative), and disband once it’s done. McCormick argues that they “can be a superior alternative to full-time employment for people who want to retain optionality, flexibility, and individualism while leveraging the benefits of an expanded network, specialization, and community.
” Liquid super teams “can be a superior alternative to full-time employment for people who want to retain optionality, flexibility, and individualism while leveraging the benefits of an expanded network, specialization, and community.” That describes a lot of senior marketing professionals — so liquid super teams could be the future of the marketing function. But when’s the right time to hire a future-proof C-suite executive? And how should you go about it? We asked three of our expert fractional CMOs to share their trade secrets. The experts: Ellen Roggemann, founder of the consulting agency Ro+Co. and fractional CMO at Levain Bakery Adam Bridegan, co-founder at Made In and former CMO of Rhone Jonathan Levine, current fractional CMO and startup advisor, and former full-time CMO of Hedley & Bennett Why it’s worth investing in a fractional CMO “I think a lot of startups and emerging brands… don't need a CMO,” said Levine.